The Dynamic of Premium Value
One positive outcome of conference sessions is the opportunity to explore issues and concepts that shape our industry (mobile advertising). Some issues representing hurdles to the industry, some...
View ArticleThe Power of Analytics
Since about 2008, we have all had a crash course in macroeconomics. Although it has been a fairly grey economic performance, the silver lining is that we are all a little wiser—more analytically...
View ArticleIngredients for a (Good) Programmatic Market
There has been much ado about programmatic markets in ad tech, where opinions decry or promote the value of technology. And there is a mad dash to create a universal definition of programmatic to...
View ArticleThe Q1 Nexage Analytics Report – Digging Deep in Q1
One of the great opportunities in providing a premium mobile exchange is the ability to see how buying and selling behaviors evolve over time. By analyzing the dynamics and patterns playing out on the...
View ArticleLeading Mobile Programmatic
Nexage is proud to announce that it will Chair the IAB’s newly formed Mobile Programmatic Buying Working Group. This working group is critical and timely, especially as premium publishers and brands...
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